To mark International Women’s Day this month, we’re featuring some of the female-lead startups and individuals in our digitalhealth community making a difference in health and care!
Meet Deepti Atrish, Founder & CEO of remote patient monitoring and health analytics ecosystem, PCL Health.
Deepti Atrish is the CEO and Founder of PCL Health (also known as Poonyah Care Ltd). She is a self-made women and has risen to the top as a serial technology entrepreneur with over 20 years experience managing a digital agency and has founded two start-ups. She was the winner of Top 100 Asian TechStars, a finalist for Tech Leaders Awards and shortlisted for Tech Women 100 UK, 2019. PCL Health was also the winner of the 2019 Innovation Showcase at Healthcare Unblocked.
Her entrepreneurial journey was not easy, surpassing all the challenges she has emerged victorious with the launch of Poonyah, a solution for the physical and mental well being of the older adults. Poonyah in Hindi means ‘good karma’.
Deepti reveals the deep motivator and personal qualities that drove her to make her big idea into a reality. She had been living in the UK for more than two decades but wanted to be able to keep tabs on the health of her elderly mother who lives in India. She developed the idea of creating a connected care solution by using an ecosystem of wearable and IoT devices/sensors that captures health vital signs, physiological data and wellbeing updates and warns family members if there are any alerts. She created a feature called the circle of care for a person who needs to be monitored.
The idea is to give all the members of circle of care greater visibility and control to take care of their loved ones in a seamless manner. PCL’s solution also helps in identifying early warning signs if anything unusual happens and helps in proactively managing health. Health measurements are sent to a digital dashboard in real-time which can be interpreted by a medical professional and viewed on a mobile phone app. It would help reassure her at peace of mind – and thus the idea of Poonyah was born.
While a lot of lives were lost due to the public health crisis sparked by the arrival of Covid19, we can see that remote care is not just desirable but essential. PCL Health’s solution empowers patients, carers and family to help monitor their own health. Such a solution reduces worry and, even more importantly, reduces the risks of our relatives becoming unwell without us knowing, so helping people lead longer, more independent and healthier lives.
PCL Health has created a truly connected care ecosystem. Their elderly-customised tablets are fully integrated with wearable and IoT medical devices making it easy to seamlessly send the medical data, make calls, exchange images and receive reminders from carers, relatives or clinicians. Senior citizens and their families enjoy greater peace of mind knowing that someone is proactively monitoring their health remotely and keeping an eye on early signs of deterioration.
PCL Health is enhancing their value proposition by integrating Machine Learning and AI into their systems to convert big data into meaningful analysis for healthy aging. Their ambition is to become a key player in the Health and Wellbeing industry.
With the increasing attention on this sector, we are looking for strategic partners to grow rapidly. Please feel free to contact us if you see a synergy in working together.
Words: PCL Health
PCL Health was born out of Health Foundry in 2018, working on innovations leading to longer, healthier and happier lives. To find out more about the company, products and technology, connect with Deepti here or head over to their website here.