To mark International Women’s Day this month, we’re featuring some of the female-lead startups and individuals in our digitalhealth community making a difference in health and care!
First up is one of our newest members, Natalia Stasenko; founder of child feeding app Easy Bites.
Easy Bites app is the google maps of nutritional apps, guiding parents comfortably through the mealtime nutritional and behavioural needs for children whilst avoiding the painful pitfalls that too many parents fall victim to. The outcome reduces anxiety for parents, children and moreover reduces budgets, time and effort for the NHS and its staff.
Easy Bites app is designed to completely remove the guesswork from a busy parent's mealtime routine while steering them towards the research-driven responsive feeding approach currently recommended by top health authorities worldwide. It has been shown to help kids eat better, self regulate their energy intake and have a better relationship with food.
Our founder Natalia is a registered dietitian in the UK and US and she knows first hand about the challenges of feeding kids. Her first born was a very selective eater as a toddler and she was a reason Natalia changed her career and became a paediatric dietitian. She wanted to learn all there is to the art and science of feeding kids. For the last 10 years, Natalia has been working with families, government agencies and brands in the US and UK, building her expertise in the field of feeding kids.
Easy Bites app was created by a team of researchers, dieticians, occupational therapists and child feeding psychologists. Our goal is to help close the healthcare gap by providing fast, accessible and effective child feeding support, as well as training for front-line health care professionals.
The current functionality of the app allows parents to get the following support:
Daily Tips: Delivered daily are super valuable and actionable steps helping parents and caregivers integrate the responsive feeding approach in simple steps. Each daily tip points the parent to in-depth lessons and content on the topic. Parents can then dive into a well of information where they can browse, search, filter and save their favourite topics and content.
Weekly videos: Each week, we add a new video on easy and creative ways to introduce new food to children. New foods can be incredibly intimidating for kids and our weekly videos each video is connected to the recipes that feature the food.
Recipes: Parents will also find a library of wonderfully visual family recipes, categorised and easy to access and follow step by step.
We plan to continue customising the app experience for each family based on their nutritional, cultural and health requirements, optimising user experience, and adding more video content. We also intend to integrate the app with a meal planning module to allow parents to select meals and snacks they want to prepare and print out shopping lists.
Supporting health professionals is also one of our goals and we are working on creating materials to help in their work with families.
Our mission at Easy Bites is to reduce the parental mental load associated with feeding kids and raise a generation of confident and happy eaters. Feeding can be the most challenging part of parenting and we at Easy Bites aim to change that!
Words: Easy Bites
We're really excited to have Natalia and Easy Bites app join our community this month. Find out more about Easy Bites here.